Here are a few nuggets from Chris Brogan’s opening keynote at Podcast Movement in Dallas. This is the first time I’ve heard him speak onstage. He was funny, real, inspiring, all with just enough crass. Amazing.
1. Stop copying other people’s podcast formats.
Be original. TV shows don’t copy each other’s formats … there’s only one American Ninja Warrior show. Remember, no one ever won a race looking sideways.
2. Stop using your weird NPR voice.
There are always ways to speak better, but don’t use your professional, polished voice … with tacky theme music! Talk like you do in real life.
3. Stop saying “umm” … just pause!
Umm … this is pretty self-explanatory. (Or you can just spend lots of time editing your umms out)
4. Stop making super long shows.
Don’t make multi-hour shows if you aren’t multi-hour amazing. My takeaway from this is that craft always transcends volume (size).
5. Stop confining your podcast to just your show page.
You’ve got to tie your podcast to your media empire. There are four steps to your business:
- entry – this is the onramp to your system (funnel)
- engage – stop selling like a dog humping someone’s leg!
- embed – make them feel a part of something
- empower – sell people picks and shovels … show them how to succeed
If your podcast is not empowering, shut it down. Mission driven execution is what drives business.
For more on Podcast Movement, visit podcastmovment.com.