He’s back! You may remember Matthew Kimberley from when he was first on the show in January 2020. We met a few years ago when we spoke back to back at Todd Herman’s event and then were on a panel together. Maybe it’s because we share the same initials, work in a similar niche, or because of his mellifluous voice, but I wanted to have him back on the show for another conversation.
Matthew is the host of the new podcast, Marketing for Coaches, and the author of How to Get a F*cking Grip. He is also one of the managing partners with Book Yourself Solid where he trains and certifies business coaches.
In this episode, we dive into what marketing for coaches should look like. I am a marketer and a coach, so you could say I fit right into his target audience. We also talk about how coaches can get more clients with (or without) marketing, along with:
- The correlation between coaching and marketing.
- The three business currencies and the one that Matthew relies on the most.
- The importance of building a professional network and creating relationships with people that will lead you to paying clients.
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