Tune in for a behind-the-scenes look at how I’m crafting the various offers for the You Are the Brand book launch, including pre-order bonuses as well as “Coaching + Books” special bundles I’m offering just during this launch.
The guiding principle behind how I craft offers is to make it so “killer” that it would be crazy NOT to do buy in. I also believe strongly in what Derek Halpern calls “The Bonus Sandwich”, which allows me to stack the main offer with irresistible bonuses.
A special thanks to Julia Bocchese for helping me connect with some mainstream media outlets in Philadelphia!
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