BYP 45 – 83% Of Marketers Say This Is More Important Than Web Traffic

Content marketing is the new norm, but there’s more to it than simply pumping out blog posts, podcasts, and videos. We often think the best metric for all this work is traffic. Actually it’s not — in fact, 83% of CMOs (Chief Marketing Officers) recently said something else was more important. A Quick Preview of […]

The ‘Experts’ Say This Is Mandatory For Online Success

Well, it’s day #1 of my new life out of corporate America. Quite surreal! Looking back on this journey, I can honestly agree with business expert Pat Flynn who once said: “A mastermind group is mandatory to achieve online success.” What the heck is a ‘mastermind group?’ The concept is new to most, though Napoleon […]

BYP 44 – Forget Products and Services, This Is What Really Sells

It’s easy to fixate on products and services — after all, these are the drivers of cash flow in our businesses. But there are tons of products and services out there, and simply marketing yours only results in you being more of the same. In today’s episode, we look at what really sells, and how […]

BYP 43 – So, I Quit My Day Job To Be An Entrepreneur

One of my biggest dreams in recent years has been to one day be my own boss. It’s been said that “the dream is free, but the hustle is expensive.” I’ve found that to be ever so true. If you’re looking to “make the leap” I share three things in today’s episode that really helped […]

How I “Made The Leap” To Become A Full-Time Entrepreneur

One of my biggest dreams in recent years has been to leave my day job as chief marketing officer of a company to run my consulting business full-time. That day is coming very soon, two weeks from the writing of this post. Perhaps you’ve also wanted to “make the leap”, so here are a few recommendations based on […]