Many people view email marketing as a “necessary evil” but it’s actually one of my favorite things in all of marketing (I’m weird, I know). Regardless of how you feel about email marketing, one cliche rings true: “the money is in the list.” In this episode, I share two simple ways to improve your email […]
BYP 26 – 3 Design Tweaks That Have Grown My Blog Readership
In this episode, I take you behind-the-scenes of my latest blog design. Several months ago I rolled out a new, more modern look. Some of these changes are helping me grow my email list and readership, and most are fairly simple to do. A Quick Preview of the Podcast: 3 simple tweaks I made that […]
5 Business Podcasts You Should Absolutely Subscribe To
“I remind myself every morning: Nothing I say this day will teach me anything. So if I’m going to learn, I must do it by listening.” – Larry King Today, we have the amazing opportunity to learn from leaders at an intimate level — not just through blogs or social media channels, but listening via podcasts. Like […]
How To Format Emails In Mailchimp
I get a lot of marketing emails. I also write a lot of marketing emails; it’s my job. That said, I’ve seen my fair share of emails — the good, the bad, and the ugly. The ugly must stop! Most marketers understand the importance of an email list. The quality and size of your email […]
BYP 25 – 3 Steps To Handling A Public Relations Crisis
Today’s episode was created in response to a question I received: “How can I rebuild my personal brand/credibility in the community when someone in the community has lied about my character?” At some point, all of us will face negative press or even a public relations crisis in our business. Following these 3 steps will […]