Most business owners don’t know the difference between a copyright, trademark, and patent, and therefore have no protection over their intellectual property. The cliché is true: we don’t know what we don’t know. So, I invited my attorney and fellow entrepreneur Steven Thrasher onto the show today to walk through all of this for us. […]
BYP 221: The Art of Influencer Outreach with Zach Benson
Zach Benson is the founder of Assistagram, a top-shelf marketing agency for Instagram influencers. We first met at Puerto Rico Masterminds hosted by Mark Wade last year and hit it off immediately. In this episode, Zach shares with us some of his past, including his history as a breakdancer and the injury that eventually led […]
Five Predictions for Personal Brand Marketing In 2020
Some things are so unexpected that no one is prepared for them. Here are a few predictions for the personal brand marketing space in hopes that we can all set a trajectory for growth: 1. A Clearer Distinction Between Education And Implementation People want more implementation included when investing their hard earned money. They want […]
BYP 220: The Successful Speaker with Grant Baldwin
Grant Baldwin is a full-time professional speaker who has coached over 2,000 other speakers on what has worked for him. He just released his new book, The Successful Speaker, which outlines the five steps for booking gigs, getting paid, and building your platform. From his roots as a youth pastor to his time speaking at […]
BYP 219: Micro Content Matters – How To Make Your Brand Impossible To Ignore with Nick Cavuoto
Nick Cavuoto is a business coach, paid media expert, and storyteller who specializes in personal branding and social media. He has a seven-figure agency, corporate market experience, and has taken what he’s learned and put it into paid marketing strategies. Nick set my own social media strategy on a different trajectory when I couldn’t execute […]