Truthfully, I haven’t paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough traffic to really warrant playing the SEO game. I could not have been more wrong. Robby Fowler joins me today and together we are going to unpack how we are trying […]
BYP 289: How I Built My Book Launch Team
Building a book launch team is generally a good idea for a few reasons. You want folks who have read the book before the title releases, so that you can get reviews. If people enjoy the book, they can help spread the word about it once it releases. You can also get legit feedback on […]
BYP 288: 5 Reasons Why I’m Ferociously Committed to YouTube in 2021 and Beyond
It was an incredible feeling to finally hold my book in my hands, and in today’s episode I share a recording I made just minutes after receiving my shipment of books. I hope it inspires you to keep going, no matter what endeavor you are on. One of the new endeavors I’m on is YouTube, […]
BYP 287: How Phillip Stutts Launched His Book Despite Facebook Shutting Him Down
This week, I take a break from solo episodes to talk with Phillip Stutts, author of The Undefeated Marketing System. Phillip last joined us on Episode 249 and he’s back to talk about book launches, especially because he had his book BANNED by Facebook! This is an important conversation not just for books but for […]
BYP 286: How To Craft A Killer (Book) Offer
Tune in for a behind-the-scenes look at how I’m crafting the various offers for the You Are the Brand book launch, including pre-order bonuses as well as “Coaching + Books” special bundles I’m offering just during this launch. The guiding principle behind how I craft offers is to make it so “killer” that it […]