Robby Fowler is a marketing strategist and web designer with a unique twist: he uses data to drive design. Most marketing endeavors are attached to metrics: conversion rates, open rates, and so forth. Design is one of the few that don’t — unless you know what Robby knows. You’ll learn how design even affects Google […]
BYP 179: Pricing Is Positioning With Paul Klein
One area that nearly all coaches, consultants, and freelancers struggle with is how to price their services. Paul Klein is a seasoned consultant who has worked with companies like Starbucks, Target, Slack, Nike, and more. He will help you understand how to appropriately price your projects, how to differentiate between your offerings, and more. RESOURCES […]
BYP 178: A Few Behind the Scenes Takeaways from Social Media Marketing World
Learn how I “got the gig” to speak at Social Media Marketing World in San Diego. You’ll also learn the importance of asking the right questions when networking (and which ones to avoid). EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He […]
BYP 152: A Conversation On Personal Branding with John Maxwell
Ever wonder how John Maxwell started his thought leadership business? I have … so I asked him. I also asked John what advice he has for people who want to speak, coach, or consult but aren’t sure which “lane” to pick. His answer might surprise you. Tune in and you’ll also hear the story […]
10 Takeaways from the John Maxwell Team’s International Maxwell Certification Event
Recently I was able to serve and attend the John Maxwell Team’s International Certification Event in Orlando, FL. There were about 3,000 people in attendance, and this was my first opportunity to see and experience what the entire “tribe” of the John Maxwell Team is about. While the stage content is second-to-none, I quickly realized […]