Jeff Goines is a multiple-time best-selling author but more importantly, he’s a good friend of mine. In this episode, Jeff presents how to de-brand yourself and create a new life. One of the things I love about Jeff is that he’s afraid but does it anyway. He’s honest, relatable, and insightful. Listen in for […]
YATB 330 – How to Become a World Class Interviewer with Jeff Brown
In this presentation, Jeff Brown lays out his formula for being an expert podcaster and interviewer. If you have a podcast or are starting one, this is a must-listen! Jeff is the host of the award-winning, multi-million downloaded podcast, Read to Lead. He exclusively interviews authors – which is why it took years for me […]
YATB 329 – How to Find Your Verbal Brand Identity with Justin Blackman
Justin Blackman writes brand guidelines for copywriting. It’s common for brand guides to exist for graphic designers but copywriting guidelines tend to be very loose – if they even exist at all. Some of the topics we hit include: What is a brand voice guide? What are the three elements of voice? When is a […]
The Biggest Competition For Your Personal Brand Based Business Is…
Kelly Baader is the founder of SheInherited LLC, a leadership development company that empowers Christ-centered entrepreneurs to grow their businesses. Kelly is also a sought after-speaker and has presented on stages including TedX, Youpreneur Summit, Agency Transformation, and John C. Maxwell Certification event. She has also been featured in industry-leading publications and podcasts like The […]
YATB 328 – Storytelling, Savvy Email Marketing, and Psychedelics with Master Copywriter, Tarzan Kay
Tarzan Kay is known for writing fun-to-read emails that can be more addictive than Netflix. In addition to talking about storytelling and email marketing, this episode takes some wild turns as we talk about divorce, books, and spiritual experiences. A sneak peak of this episode: How Tarzan got into copy and why she chose to […]