BYP 6 – How To Launch A Profitable Personal Brand
Today we talk about the 7 steps you need to launch a profitable personal brand. I’ve done this for myself and a myriad of clients, and I give you the exact framework to follow in this episode. A Quick Preview of the Podcast: The seven necessary steps to launching a profitable personal brand A quick […]
How LeadPages Increased My Business Profits By 680% In Just Two Months
From August to October 2014, I intentionally slowed down my blogging to make a few tweaks within my consulting / copywriting business. The results are in the headline: a 680% increase in profit. The biggest change: using a service called LeadPages. LeadPages is a software-based lead generation platform. Basically it helps you increase and track the […]
BYP 5 – How To Position Yourself Against The Competition
Today we talk about how to position yourself against the competition … and use the difference to your advantage. One of the best ways to do this is to use a simple positioning graph to place your competitors relative to where you stand. A Quick Preview of the Podcast: Why marketing is really like jujitsu […]
How to Launch a Profitable Personal Brand … Without Quitting Your Day Job [Webinar]
You’re personally invited to this free webinar I’m hosting on Thursday Oct. 16th at 9:00PM EST. How to Launch a Profitable Personal Brand … Without Quitting Your Day Job or Blogging Your Brains Out! I’m going to show you how I setup a *profitable* side business while working full time … and how you can […]
BYP 4 – How To Create A Magnetic Lead Magnet
Today we continue in this series on “positioning” and cover what constitutes a magnetic “lead magnet” and how you can utilize it to position yourself as an authority in your space. A Quick Preview of the Podcast: Why you shouldn’t create a huge, epic lead magnet What really constitutes a magnetic lead magnet Examples of […]