BYP 5 – How To Position Yourself Against The Competition
Today we talk about how to position yourself against the competition … and use the difference to your advantage. One of the best ways to do this is to use a simple positioning graph to place your competitors relative to where you stand. A Quick Preview of the Podcast: Why marketing is really like jujitsu […]
How to Launch a Profitable Personal Brand … Without Quitting Your Day Job [Webinar]
You’re personally invited to this free webinar I’m hosting on Thursday Oct. 16th at 9:00PM EST. How to Launch a Profitable Personal Brand … Without Quitting Your Day Job or Blogging Your Brains Out! I’m going to show you how I setup a *profitable* side business while working full time … and how you can […]
BYP 4 – How To Create A Magnetic Lead Magnet
Today we continue in this series on “positioning” and cover what constitutes a magnetic “lead magnet” and how you can utilize it to position yourself as an authority in your space. A Quick Preview of the Podcast: Why you shouldn’t create a huge, epic lead magnet What really constitutes a magnetic lead magnet Examples of […]
The Brand You Podcast Was Featured On Entrepreneur.com!
My show, The Brand You Podcast with Mike Kim, was recently featured as one of the top 9 “emerging entrepreneurial podcasts” on Entrepreneur.com! I was blown away and had no idea this was coming. In fact, I was late to the news — when the story posted, I was traveling. It was quite a surprise to […]
BYP 3 – How To Identify Your Ideal Client
Welcome to the third episode of the Brand You Podcast. Today we continue in this series on “positioning” and how you can quickly and easily identify your ideal client. A Quick Preview of the Podcast: The quickest and easiest way to identify an ideal client The quickest and easest way to define your unique selling […]
