Creating a quality product or program is a process. Too many people take the Field of Dreams approach: “If you build it, they will come.”
Unfortunately it doesn’t work that way.
- Attract a database of people who want the problem solved.
- Solve the problem in a beta group –– this is your focus group.
- Sell via a medium by which they want the problem solved. Not everyone wants a course, 1:1, or a mastermind. The content can be great, the problem may be your delivery mechanism.
- Refine the process –– are people getting stuck along the way? Fix it.
- Charge accordingly.
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Start, Run, and Grow A Profitable Personal Brand Business
- How to ensure you build a business that’s both profitable AND aligned with your passions
- The key differences between a “how-to-preneur” and an “ideapreneur” (you MUST know this)
- How to market yourself ONLINE as a coach, consultant, speaker, blogger, or podcaster
- How to position yourself as an authority, even if you’re just starting out
- How to properly identify your ideal buyer with sniper-like accuracy (no, it’s not about demographics)