Your website’s homepage will often be the first point of contact for prospective customers and clients. That said, you never get a second chance to make a first impression.
I’ve seen hundreds of websites over the years, from Fortune 50 corporations to the solo entrepreneur and everything between. There’s one thing that prevents all of them from converting prospects into paying customers:
The lack of clarity on their website.
When you influence language, you influence thinking. The right words can attract paying customers like a moth to a flame. The wrong words can repel customers faster than a guy with bad breath.
Today’s episode will give you a 5-point framework to make sure the words on your website are crystal clear.
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