I’m a firm believer that the simpler your tools, the more likely you will use them. Some of these are affiliate links, but rest assured I use these tools because they work.

Brand You Funnels – This is a white-labeled all-in-one sales and marketing platform powered by GoHighLevel. It has replaced ClickFunnels, LeadPages, Calendly, ScheduleOnce, Google Forms, Typeform, and Zapier. I also use it to track my 1:1 coaching clients, mastermind groups, and run my booking calendar. For the first time in my career, I have a dashboard where I can actually “see” my business.

Trello – I use Trello with my integrator Chelsea Brinkley and online business manager Connie Pak to track our projects. I like the visual style of Trello, so that we can slide tasks from one column to the next.

Slack – This is a communication platform I use for Mastermind Groups. This keeps email inboxes clear, and prevents people from texting me (or one another). I use it occasionally with my team for DM and chat features since Trello doesn’t have them.

Kajabi – I use Kajabi for all my online courses. They are always adding new features and do a good job of staying on top of things in the market. Brand You Funnels is an alternative to hosting my courses, but because I’ve accumulated a sizable database of customers and courses in Kajabi through the years, it’s just not worth the pain of moving.

ConvertKit – This is my primary emailing marketing platform. It’s simple, light, and makes emailing a joy.

Zoom – I use this to host webinars, masterminds, and 1:1 coaching calls as well conduct podcast interviews.

Shopify – Shopify serves as my e-commerce hub since I’m now in the physical product space due to my book, You Are the Brand and my upcoming You Are the Brand Insider Newsletter.