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BYP 221: The Art of Influencer Outreach with Zach Benson

by Mike Kim Leave a Comment


Zach Benson is the founder of Assistagram, a top-shelf marketing agency for Instagram influencers. We first met at Puerto Rico Masterminds hosted by Mark Wade last year and hit it off immediately.

In this episode, Zach shares with us some of his past, including his history as a breakdancer and the injury that eventually led him to Instagram. He also goes into his tactics for cultivating relationships and building a social media following, including:

  • The importance of creating and reposting great content.
  • The power of shout outs and connecting with people on social media.
  • What expressing genuine interest in others, complimenting them, and making them feel valued can do.

Throughout the past year of traveling and speaking with Zach, I’ve learned so much about the art of outreach and the beauty of connection. Listen in for a transformation in your business and life.

Resources:

  • Zach’s Instagram

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com.

Filed Under: Brand You Podcast, Podcast Episodes

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Mike Kim
Personal brand strategist and author of the Wall Street Journal & USA Today Bestseller, You Are the Brand.

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