What does it take to write a successful sales page? These are the various parts I weave into the layout of a page, and this is often the order I build them in:
- Hero banner: with headline, sub-head, and buy button
- “As trusted by” logos
- Copy: objection-busting and / or unique selling proposition
- Face of the brand: either picture or video with copy
- So, What Is [Product Name]?
- How Does [Product] Work?
- Who is [Product] For?
- Who is [Product] NOT For?
- FAQ’s / “Will This Work For Me?”
- Testimonials
- Guarantee
- Bonuses
- Buying Options (usually 3)
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