BYP 185: How To Craft A Killer Keynote Speech

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Mike Kim
May 22, 2019

There’s an important distinction between keynotes in the personal brand space: Informational vs. Inspirational.

The two require different approaches. Since I’m mostly in the informational space, I prepare for my keynotes in this sequence:

  1. Determine the Call To Action
  2. Write quotables and Tweetables
  3. Gather stories for within the presentation, not without
  4. Create sparse slides (clean, minimalistic)
  5. Dress the way I want to be photographed

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