There’s an important distinction between keynotes in the personal brand space: Informational vs. Inspirational.

The two require different approaches. Since I’m mostly in the informational space, I prepare for my keynotes in this sequence:

1. Determine the Call To Action
2. Write quotables and Tweetables
3. Gather stories for within the presentation, not without
4. Create sparse slides (clean, minimalistic)
5. Dress the way I want to be photographed
   

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