If you’re going to market anything, you’ve got to go where the people are. There are currently over 1.3 billion Facebook users, so love it or hate it, Facebook is here to stay.

Here’s a screenshot of the anatomy of a great Facebook post, taken from a recent marketing presentation I gave. Implement some of this on your next post!

(“WIIFM” stands for “What’s in it for me?” Make sure you answer that question as if it’s coming from your reader’s mind.)

For more Facebook tips:

• Follow Success Magazine on Facebook. They do great Facebook marketing.
• Check out Amy Porterfield. She (literally) wrote the book on Facebook marketing (or at least the one for Dummies).
• Read Jab, Jab, Jab, Right Hook by Gary Vaynerchuck for a catalog of the best and worst in Facebook (and other social media) marketing.