I’m hosting a small-group marketing workshop for coaches, consultants, and experts who are generating mid-to-high five figures in their business but want to earn six-figures by the end of 2020.
**Please read this ENTIRE message carefully.**
If you aren’t sure how to turn your many thoughts, ideas, and experiences into a clear, compelling, and irresistible marketing message, then I highly recommend you consider this workshop. It is not like anything else out there. The dates and location:
February 27-28, 2020 (Thursday-Friday)
9:00am – 5:00pm
San Diego, CA
This Workshop Is Right For You If:
- You are a life coach, business coach, fitness coach, relationship coach, or wellness coach
- You are making 5-figures as a coach or expert and want to scale to six-figures in 2020
- You have a story inside you that you know can help people, but aren’t sure how to tell it
- You want to share your message and expertise in a way that is unmistakably you (and not a copy of anyone else)
- You plan to eventually launch digital products based on your expertise
- You’re still struggling to turn your many thoughts, ideas, and experiences into a clear, compelling, and irresistible marketing message
- You want “insider” secrets on how the highest-paid and most influential coaches scale their business and impact
If you meet any three of the criteria above, this workshop is likely a great fit for you. You’ll get the direct help of me and my team in a small group setting (20 people max), and you’ll also get a complete A to Z strategic roadmap for the next phase of your business.
Day 1: Your Signature Story
As a coach who is in this phase of your business, your most powerful marketing tool is your personal story. You’ll learn the Epic Story Framework, and flesh the 7 steps you need to build out a powerful brand message. The clarity you’ll gain starting with the very first session will give you a crystal clear path moving forward.
In particular, you’ll flesh out the 7-steps of my “Brand You Blueprint” which will ensure you don’t have any breakage in your business model. The 7 steps are:
- Personal Story
When you have these 7 steps fleshed out IN ORDER, you have the foundation for a powerful coaching brand. You can continue to serve 1:1 and group clients, but you’ll now have the basis for taking your intellectual property and scaling it through online courses, workshops, retreats, and keynote speeches.
At the end of this jam-packed day, you will have a CRYSTAL CLEAR PICTURE of your personal story, the marketing plan that best suits your type of business, and who your ideal client is for your services and products (those two people are not always the same, and you’ll learn why).
Day 2: Your Signature Marketing Scripts
Now that you have most of your personal story dialed in, it’s time to flesh out your marketing scripts. Contrary to popular belief, there are several ways to mobilize your message — even if you have a small following. There are 3 areas we’ll hit to ensure you’re ready to make offers as soon as you leave:
Social Media Scripts: This is more than just a random Facebook update or Instagram post. You’re going to learn how to build a social media marketing campaign (and know exactly what to say) based on your personal story from Day 1 –– which all but ensure you have an aligned, “on-brand” message that piques interest in your coaching.
Video Sales Script: As you may know, video is the most popular type of content being consumed today, and it shows no signs of slowing down. You might feel a bit camera shy, and feel like you can’t compete with all the other video content out there but here’s the GREAT news –– most of the video content out there is weak and ineffective because they do not have powerful copywriting scripts!
If you’ve ever watched an “expert” ramble on for what seems like hours on Facebook Live or YouTube, you know exactly what I’m talking about. My team and I will work with you face-to-face to ensure you have a script that absolutely NAILS IT anytime you turn on the camera. You can use this for short pre-recorded videos, or “live” broadcasts.
Webinar Sales Script: Webinars will likely be the biggest money-maker for you once you start marketing online –– but you don’t to wait until then to get your first pitch together. I’ve generated literally hundreds of thousands of dollars off webinars, and it’s because there’s a clear methodology to them.
Ever have questions like: When do I make the offer? How many bonuses should I include? When do I talk about the price? What do I even say when I open the webinar? All of these questions (and more) will be answered, and you will leave with an absolutely finished webinar sales script by the end of the workshop.
By the end of the CopyProof Workshop, you will have a crystal clear plan on how to scale your coaching business to the next level –– with a significant amount of your marketing copy written.
But Wait, There’s More…
I’m not going to leave you high and dry. You will also get these additional bonuses, because I want you to be 100% successful.
BONUS #1: Social Media Marketing Strategy Session ($497 value)
I’m bringing in Lauren Davis, an expert in social media marketing, to teach you a special session on how to leverage the power of ORGANIC (no paid advertising here!) social media to build genuine relationships with prospects while still making high-ticket offers. Lauren has run Instagram and Facebook accounts for some of today’s highest-paid coaches, and she’s here to lend her expertise to you.
BONUS #2: Micro-content Mastery and Swipe Files ($497 value)
Yes, experts are using video to market online but have you noticed they are particularly using short, “micro” cuts of video? This is called micro-content, and Nick Cavuoto will teach a bonus session (and include his 13 types of micro-content templates) on how you can re-purpose one piece of pillar content (a webinar, speech, blog post, podcast) into 30+ pieces of micro-content to populate your channels. This resource alone will save you at least 5-10 hours of work, or thousands of dollars if you were to hire your own marketing consultant.
The investment for this workshop is $1,995 (must be paid in full) and seats are limited to 20 attendees. The workshop will happen, whether all seats are taken or not. Here’s what you get:
- 2-Day In-Person Intensive with my team and I
- Complete copywriting and script templates for your personal story and sales scripts
- “Insider-Only” Information on how the top coaches structure their revenue streams and fees
- My personal feedback and hands-on editing of your copy
- BONUS: Social Media Marketing Session with Lauren Davis
- BONUS: Micro-content Mastery + Swipe Files with Nick Cavuoto
All sales are final. In the event of an emergency that prohibits travel on those dates, your investment will be credited to a future CopyProof workshop. Seats are first-come, first-serve.