Applying Ray Edwards’ PASTOR formula is something I do in every sales letter I write.

This is the video I promised you: a brand new, never-seen-before walkthrough of what how I write copy for clients. In this example, you’ll see how I applied the PASTOR formula to write this sales page for Suzanne Evans, who runs a $35 million coaching business.

You’ll see how I write “eye-sucking” subheadings, how I reinforce them with body copy…

And how it all comes together between copy and design in the final phase when I work with a designer.

The password to play the video is: vip

A few reminders:

1. Join Copywriting Academy before the doors close this week
2. When you join Copywriting Academy, you’ll get nearly $40,000 of bonuses from me on top of the course (see below)
3. If you’ve already joined … THANK YOU! You’ll get details on our live workshop dates and mastermind calls this weekend, after enrollment in Copywriting Academy closes.

One more bonus that Ray just added: he’s giving away his $1,000 Course, “The SUCCESS OPTIMIZER”, for anyone who enrolls Copywriting Academy.

This is Ray’s full-fledged “success course” designed to support you in reaching your Copywriting Goals. I’ve taken it personally, and it’s really good. You’ll learn:

• The BAM! Method… that ensures you ALWAYS hit your goals.

• The 7×3 Success Matrix: a minute to learn, a lifetime to master.

• The One Irresistible Success Force: You can invoke this Force each day that will draw you inexorably closer and closer to your goals. (This practice takes less than 2 minutes per day… and no, it’s not meditation, affirmations, or anything like that…)

• The Success Optimizer even includes a FULL YEAR of ongoing group coaching, as you and Ray make this journey together.

Wow, so that’s a lot of info. For now, watch the video above, then enroll in Copywriting Academy so I can work with you directly 🙂

Mike Kim
Helping you build a powerful and profitable personal brand.

P.S. Here is the full list of my bonuses, which fill in the “branding gap” most people suffer from when applying copywriting to their business:

1. The 6-Figure Branding Blueprint: a 28-page report that breaks down everything you need to do (and when) to build a six-figure personal brand ($497 value)

2. Secrets to 7-Figure Sales Letters: a swipe file + video walkthroughs of brand strategy and copywriting I’ve done for Donald Miller of StoryBrand, Suzanne Evans, People of the Second Chance, Ken Davis of SCORRE, and yes — even Ray Edwards. ($997 value)

3. Brand Guidelines Template + Training: what 99.9% of personal brands lack: an owner’s manual on how to “use” your brand. These guidelines will be referenced by everyone who touches your brand, internally or externally including freelance copywriters, designers, and Facebook ad strategists. ($997 value)

4. Access to 3 monthly Brand You Mastermind calls (90 minutes each) in April, May, and June that ensures you’re ready to maximize and implement your learning and networking at Copywriting Academy Live in Nashville with Ray ($3000 value)

5. Live In-Person Meetup at Copywriting Academy LIVE in Nashville in June ($2000 value)

6 …and finally (drumroll, please) … a private 2-day seminar in New Jersey where I will personally walk you through brand strategy, branding through story, content creation, and networking strategies that takes all the copywriting you’ve learned from Ray and turns the dial up to “10” for your business. This is like flying me in for a private consultation for two full days. My usual fee is $30,000 + travel and it’s something I only do for $5MM+ businesses. ($30,000 value)

You can’t “buy” any of these bonuses anywhere. They’re only available if you purchase Copywriting Academy.

(Can’t wait to see you in NJ!)