Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.

Mike is the author of the Wall Street Journal & USA Today best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.

Possible Episode Headlines:

• The Personal Brand Pivot: What to do When You’ve Outgrown Your Own Brand
• How to Future-Proof Your Brand and Business in the Age of AI
• You Are The Brand: The 8-Step Blueprint To Building A Profitable Personal Brand Business

Socials:

• • Website: mikekim.com
  • Instagram: @mikekim
  • TikTok: tiktok.com/@mikekimtv
  • Facebook: facebook.com/mikekimtv
  • Twitter: twitter.com/mikekimtv
  • LinkedIn: linkedin.com/in/mikekimtv
  • YouTube: youtube.com/c/youarethebrand

Suggested Interview Questions:

1. What happens when your personal brand no longer feels like you—but your audience still wants that version?
   Mike will share how to recognize when you’ve outgrown your old messaging, how to evolve your brand without burning it all down, and why reinvention is not a risk – it’s a return. Key takeaway: Your brand is not your business card, it’s your becoming.
2. With AI disrupting so much of the business and branding space, what’s left that only a human can bring to the table?
   Mike will share how to future-proof your business by focusing on presence, discernment, and resonance: what AI can’t replicate. Key takeaway: In a world of copy-paste content, the most powerful thing you can be is embodied.
3. How do you help brands, businesses, or leaders find clarity as to what to say in their messaging?
   Mike will share about his Personal Brand 3 framework, just 3 simple questions he uses to help people get clarity. Key takeaway: Marketing isn’t about closing a sale, it’s about opening a relationship.
4. What should people do first when building a brand identity? Is there an order, or is it just throwing stuff up against a wall and seeing what works?
   Mike will share the 3 sub-identities of every brand, and / or a year-by-year breakdown of what he did to grow his business and brand presence. Key takeaway: Success is sequential, not simultaneous.
5. What is the best way to start from zero and figure out what skills and experiences you might be able to turn into a business?
   Mike will share a simple process to help pinpoint marketable skills and experiences for anyone who is just starting out.

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