Mike Kim – Press Kit

Mike Kim helps business thought leaders, coaches, and authors pull the thread on what they actually do best and turn it into intellectual property that scales beyond their personal capacity.

Over the past decade, Mike has helped thousands of experts transition from trading time for money to building scalable businesses around their ideas. His clients include New York Times bestselling authors and experts featured on PBS, TED, CNN, and Fox. He has been featured in and written for Inc., Entrepreneur, and The Huffington Post.

Mike is a 3x bestselling author. His most recent book, Own Your Brand, Own Your Career (with co-author Andy Storch), hit #1 in Career Development on Amazon. His first book, You Are the Brand, is a Wall Street Journal & USA Today bestseller with foreign rights sold in France, Korea, and Complex Chinese.

He has been a top-rated speaker at SXSW, Social Media Marketing World, Podcast Movement, and Mindshare Summit, and has been featured on leading podcasts including Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. He hosts the top-rated show, The Brand You Podcast, helping service-based professionals build their business around their personal brand.

Each week, Mike publishes Vox Clara, a weekly newsletter to help you chart your own path, find your voice, and create what is unmistakably yours in a post-AI world.

Short Bio:

Mike Kim believes marketing isn’t about closing a sale, it’s about opening a relationship. This refreshing approach has made him a sought-after speaker, online educator, and brand strategist. He is a 3x bestselling author, including the Wall Street Journal bestseller, You Are the Brand.

Nowadays you’ll find Mike helping experts turn their ideas into intellectual property, writing his weekly newsletter Vox Clara, and getting his hands .

Social Media:

Possible Interview Questions:

“There’s a lot of talk about AI replacing our ideas and content, but you say the real threat is to our voice. Can you explain?”

Mike shares his Four Voices framework and why developing all four voices is the key to sharing our wisdom, which is most AI-proof competitive advantage you can build.

“You work talented experts who feel stuck trading time for money. How can they get leverage and make greater impact?”

Mike shares the patterns he’s seen over a decade of helping thousands of experts build scalable intellectual property, and how to package what you’re already doing with magnetic messaging and commercial viability.

“For those feeling ‘successfully stuck’ in their career, business, or the niche – how can they explore new directions or reinvent themselves without burning everything down?”

Mike shares how to evolve your messaging, offerings, and identity and reinvent your brand without burning it down or losing the trust you’ve built.

“The idea of ‘personal branding’ can be unappealing to some people. You say it starts with just three questions. Can you walk us through that?”

Mike shares his Personal Brand 3 framework, three simple questions that help people find clarity on their messaging, offers, and brand story. Practical, immediately applicable, and field-tested with thousands of clients.

“You’ve diversified your IP across several verticals. What has been the most important point of leverage to make that work?”

Mike breaks down how each of his verticals took a different path but required the same pillars. Done properly, each vertical compounds your thought leadership, scales your authority, and contributes to making your business anti-fragile.

Books:

You Are the Brand (2021, Morgan James Publishing) — Wall Street Journal & USA Today bestseller. The 8-step blueprint to showcase your unique expertise and build a highly profitable, personally fulfilling business. Foreign rights sold in France, Korea, and Complex Chinese.

Own Your Brand, Own Your Career (2025, with Andy Storch) — #1 in Career Development on Amazon. The strategic guide to building an authentic personal brand that accelerates your career.

Fully Funded (2024, with Mary Valloni) — A practical guide to missions fundraising, combining nonprofit fundraising expertise with marketing strategy. #1 in Christian Ministry on Amazon.

Keynotes & Workshops:

Your Voice Is Your Competitive Advantage

AI can replicate your content, but it can’t replicate you. This session introduces the Four Voices framework (inner voice, spoken voice, written voice, and voice of presence) and shows participants how to develop the one thing that can’t be commodified in the age of AI.

Key Takeaways:

Why “finding your voice” is no longer optional, it’s an economic imperative
The Four Voices framework: how to audit and develop each one
Practical exercises to strengthen your voice of presence, the voice AI can’t touch

From Idea to IP: Build a Business That Scales Without You

Most experts are stuck trading time for money – building a course while starting a podcast while writing a book while posting on five platforms. Mike shares a decade of pattern recognition on what actually works when building scalable intellectual property, and why success is sequential, not simultaneous.

Key Takeaways:

The #1 mistake experts make when trying to scale (and how to fix it)
How to diagnose your current stage and prioritize your next move
A practical framework for turning your expertise into IP that works when you’re not in the room