You’ve heard it one too many times: picking a niche is the key to success. But how do you actually do it, without feeling like you’re intentionally tying one hand behind your back? The key isn’t found in picking a niche, it’s in focus. That might sound cliche, but tune in and you’ll see why. […]
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BYP 47 – The Key To Attaining ‘Rising Star’ Status
You’ve bought the online courses. You’ve attended conferences. You’ve read the right books, tuned into the top podcasts, and even modeled your blog after your favorite online expert. But no matter how religiously you follow the “right” advice, you just can’t seem to get more traction. What gives? Chances are, you’re missing what I consider […]
BYP 46 – Interview with Bob Burg, The Go-Giver Way of Building A Personal Brand
Can a subtle shift in focus really make that big of a difference in your business and in your income? Our guest says, “Absolutely, yes!” Bob Burg is a sought-after speaker at company leadership and sales conferences. He regularly addresses audiences ranging in size from 50 to 16,000. He has shared the platform with notables […]
BYP 45 – 83% Of Marketers Say This Is More Important Than Web Traffic
Content marketing is the new norm, but there’s more to it than simply pumping out blog posts, podcasts, and videos. We often think the best metric for all this work is traffic. Actually it’s not — in fact, 83% of CMOs (Chief Marketing Officers) recently said something else was more important. A Quick Preview of […]
The ‘Experts’ Say This Is Mandatory For Online Success
Well, it’s day #1 of my new life out of corporate America. Quite surreal! Looking back on this journey, I can honestly agree with business expert Pat Flynn who once said: “A mastermind group is mandatory to achieve online success.” What the heck is a ‘mastermind group?’ The concept is new to most, though Napoleon […]