Marketing your personal brand is tough enough as it is — but it’s even harder if you go against the current. These 5 “laws” of marketing will help you get more traction and results. Violate at your own risk! 1. The Law of Leadership: It’s better to be first than better. This the most basic […]
3 Donors Missionaries Should Target (And One To Avoid)
“Our support has ‘dried up’ … we have no one to contact, and it seems no one will support us anymore. What do we do?” Over the past few years, I’ve received a lot of messages like this from well-meaning, kind-hearted missionaries. Though fundraising isn’t the primary topic I write about, I delve into it time […]
BYP 29 – 5 Marketing Lessons From Marvel’s The Avengers
For this episode, I’m repurposing some content from a blog post that was well-received earlier this week. We take a look at Marvel’s marketing behind their latest hit movie, The Avengers: Age of Ultron and look at what concepts we can apply to our own personal brands. A Quick Preview of the Podcast: five lessons from […]
Apply These 5 Marketing Lessons From Marvel’s The Avengers (No Spoilers!)
Over the weekend I got to indulge my nerd-self and see Marvel’s The Avengers: Age of Ultron. I know how seriously people can take this sort of stuff, so I promise — no spoilers! As you can imagine, Marvel is a marketing machine. But if you take a closer look at the way they market their entire […]
BYP 28 – 5 Takeaways From A Recent Product Launch
Do you have a product to sell? This episode gives you a behind-the-scenes look at a recent product I sold. I learned some pretty interesting things — and I’m hoping these lessons will serve as actionable items for you to consider in your own product sales. A Quick Preview of the Podcast: five takeaways you […]