Blogging for your personal brand is essential. There’s no better way to build authority, establish expertise, and market yourself than through regular, helpful content. But what kind of content will keep your readers engaged and keep you (the actual writer) … sane? The key is to diversify your content. But don’t stop at simply mixing […]
BYP 10 – 4 Pricing Models For Your Personal Brand
In today’s episode I cover 4 basic pricing models for your personal brand because let’s face it — if you don’t have a pricing model, you won’t profit! A Quick Preview of the Podcast: 4 pricing models every personal brand should know about. My personal favorite pricing model, which rewards you for getting better at […]
Don’t Be A Slug. Get Your [Dot Com] If You Can … I Finally Did.
If your name with a dot com is available and you don’t own it … you’re being short-sighted. No offense, but you are. Sure, there are a lot of domain options out there. But dot com is by far the most recognizable. If you had a choice for a domain name, you’d get it. So […]
BYP 9 – How Rebranding Helped Increase My Profits By 400%
This week I share a quick episode on what rebranding has done for me and how it has impacted my profits. This can all be traced back to a decision to “niche down” and focus on my ideal client. A Quick Preview of the Podcast: How rebranding really helped take my business to the next […]
BYP 8 – Day Job To Your Dream Job With Kary Oberbrunner
Today I interview author, speaker, and coach Kary Oberbrunner. Kary wrote one of my favorite books this year called Day Job To Dream Job. He will inspire you to continue building your personal brand. A Quick Preview of the Podcast: Why everyone is a guru … whether they realize it or not. Actionable steps towards […]