How To Write Effective Website Copy – 5 Basic Steps

Copywriting is the act of writing copy (text) to market a product, service, or business. As a CMO I’ve learned a bit about how to write effective website copy for a business, blog, or church. It’s also one of the foremost areas I consult clients on. Effective website copy should: Get attention. Communicate. Persuade. It doesn’t matter if […]