You probably know that strategically guest blogging and being interviewed on podcasts are helpful in growing your brand. But one thing that tends to sneak up on people is the bio: that pesky two-to-three sentence snippet that succinctly sums up who you are and what you do. You can “kill it” on a guest post or […]
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BYP 81 – Why No One Is Buying Your Products
Frustrated that your products or services aren’t selling? It may boil down to a very simple issue. Your offering must tap into one of these three needs. If it doesn’t, it won’t sell. Liked this episode? Leave a review on iTunes and I’d love to give you a shoutout on the show! Make sure to […]
Use This Grid To Write Better Sales Copy, Guaranteed
This is a guest post by copywriter and coach, Marshall Bone. Writing your own copy is a little like cutting your own hair. Can you do it? Absolutely. Should you do it? Well … are you willing to risk looking like you lost a fight with a lawnmower for a while? Nothing is simple when you do it […]
BYP 80 – What’s The One Thing You Must Do Before You Die
In this episode, I share a few more takeaways from my meetup last week. In it, I share my “singular attainment” — the one thing we all must do before we die. I also share a few more nuggets that may be food for thought including: the difference between goal-achieving and tension-relieving activities the difference between […]
BYP 79 – Stop Being Over-Responsible For Your Clients
This week I spent a few days with my mastermind group in Phoenix, AZ for an in-person powwow. One of the things we do is a ten-minute “TED-style” talk to share something of value with the rest of the group. In this episode, I share the content of that talk which was the concept of […]