In September 2016, I attended Jeff Goins’ Tribe Conference, held in Franklin, TN. I first met Jeff at a meetup he hosted way back in November 2013 in Dallas, TX and joined his Tribe Writers course on the spot. Tribe Writers was one of the first resources I ever purchased in my brand building journey — […]
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How To Get Your Spouse On Board With Your Career Pivot
Despite being married for somewhere around a decade, I’m no “relationship expert”… but I do know first-hand how important it is to have a partner who is on board when you make a career pivot. My own transition from a corporate marketing job led to a number of “intense spousal negotiations” (read: regular ol’ fights) […]
BYP 89 – 3 (More) Ways To Identify Your Ideal Client
Today’s episode is all about identifying your ideal client. This is one of the most vital components of building a business, and this episode will outline three ways you can do this. Here’s a bit of the copy I used as an example in today’s episode: A Poor Example Our ideal customer uses our product […]
Why Identifying Your Ideal Client Isn’t As Complicated As You Think
If you’ve ever struggled with identifying your ideal client, don’t feel too bad. This is something every personal brand business struggles with. I’ve been there, too. Take a look at this picture. In March 2014, I was fifteen months into building my business on-the-side. I attended conferences, invested in courses, and read countless books. Blogging […]
BYP 88 – The 3 You’s Of Building A Personal Brand
If you’ve ever entertained the idea of re-branding your existing business, or making the leap into launching your own personal brand business, this episode is for you. Part of the reason there’s so much anxiety in this type of transition is that it almost feels as if there is more than one ‘you’ … well, […]