Over the past 13 years, social media has altered the way we communicate and interact. It’s safe to say that what’s being shared on these platforms has little to do with our real lives and more to do with our “perceived” real lives. In other words, most brands and individuals post a glorified version of their […]
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BYP 102 – Are You Making These 5 Branding Blunders?
When it comes to personal branding… a little goes a long way. Attention to detail says a lot about your brand. It demonstrates pride, professionalism and overall consistency that leads to trust. And there’s nothing clients value more than trust. In today’s episode, I walk you through 5 common mistakes I see entrepreneurs make when building a brand. And […]
BYP 101 – What’s New in Personal Branding in 2017
Welcome back to the Brand You Podcast! Here we are … the first episode of 2017, and today I want to cover what I see shaping the marketing landscape for all of us who run a personal brand business. I also share a bit of what I’ve been up to the past six weeks while […]
3 Money Mindsets That Will Help You Raise Your Rates (And Finally Get Paid Your Worth)
While I don’t consider myself money-driven, I’ll admit that I’ve spent a good portion of my adult life thinking and talking about money. I’d been working and receiving checks since the age of 15. But it wasn’t until I left my corporate job to start my own business that I asked myself what I wanted money to represent in my life. […]
How to be Seen as an Authority Even if You’re Just Getting Started
Positioning yourself as an authority may seem like a daunting task, especially when making a career pivot. And if your pivot is more like a total 180 from your current job, the pursuit can seem all the more intimidating. In fact, the challenge of painting yourself as an expert in a new domain is what stops the […]