Do your rates reflect your expertise and experience? In today’s episode I share 3 simple truths that will help you raise your rates and finally get paid what you deserve. Mentioned on Today’s Podcast: speaker and coach Michael Hudson Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to […]
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BYP 104 – What To Say On Your Website (5 Things Your Customers Need to Hear You Say)
Your website’s homepage will often be the first point of contact for prospective customers and clients. That said, you never get a second chance to make a first impression. I’ve seen hundreds of websites over the years, from Fortune 50 corporations to the solo entrepreneur and everything between. There’s one thing that prevents all of […]
5 Quick-Fixes to Strengthen Your Brand Identity
As a marketing consultant, I’ve seen just about every branding faux-pas imaginable. From solopreneurs on a scrappy budget to multi-million dollar companies, I see the same branding mishaps over and over again. Here’s why: most businesses simply overlook the importance of establishing a brand identity. Logos, images and colors play an important role, but it’s the deliberate […]
BYP 103 – The Hierarchy of Trust (Does Your Brand Pass the Test?)
In creating websites, brands are under constant pressure to increase conversions — meaning they want more people to either sign up for an email list, download something from the site in exchange for an email address, or buy something. Your site must meet a user’s basic trust needs before you demand they enter information or engage with you. […]
How To Create A Real Connection With Your Online Followers
Over the past 13 years, social media has altered the way we communicate and interact. It’s safe to say that what’s being shared on these platforms has little to do with our real lives and more to do with our “perceived” real lives. In other words, most brands and individuals post a glorified version of their […]